Research paper Example | Topics and Well Written Essays - 1250 words

Research writing ExamplePetite palate specialized in producing rape food, and targeted Northeast and Midwest markets of the United States. At the time the play along started its operations, the market had become significantly competitive due to the number of players that had already naturalized operations in prior years. On the same note, the enterprise was essentially a gourmet baby food company that only pursued this line of production, unlike other players who had mixed lines of production for multifariousness purposes (Lawrence, Lyons & Wallington, 2012). The dedication by the enterprise to gourmet baby food constrained its operational strategies in footing of diversity. The baby food industry and the markets in this industry were experiencing an ever growing trend in toll of operational assembly line enterprises and baby food and baby formula varieties before and during the time Petite Palate started its operations. As a result, competition in the targeted markets was r elatively stiff. Petite Palate had to compete against Gerber pander Food, Beech-Nut Baby Food, Enfamil, and Carnation Formula among others. Most importantly, capturing Gerber customers was a significant operational challenge for Petite Palate. This was due to Gerbers size, market share in the industry, and consumer loyalty that it enjoyed in the U.S markets. Petite Palate Companys melody vision was to become one of the leading producers of frozen baby food. This followed the belief that such food was fitter for children, compared to other types of baby foods that were not frozen like food contained in jars and pouches (Smith, 2007). This business vision lasted for quartette years, since the company started its operations in the year 2006, only to close four years later in October 2010. In the four-year period that the company operated, it remained within its belief of frozen baby food as hostile to shelf-stable formulations that its rival firms provided in the markets. Reasons fo r Failure Business enterprises fail due to myriad reasons, all of which revolve approximately their final causes, business strategies, and overall operations. The most contributing factors to business failure are financial, market, or economic-based. Mismanagement of resources has to a fault seen many businesses collapse on the verge of their success. Poor planning, overestimation of business potential, and poor implementation of business strategies are also contributing to business failure (Platt, 2009). In the context of Petite Palate Company, the view of its operations could have foretold that failure was looming. The company set up its operations in a considerably competitive market, but then limited its production to baby food that could be frozen. As sooner mentioned, the company regarded frozen food as healthier that shelf-stable formulations. This was the belief of the companys founders Lisa Beels and Christine Naylor. This belief plunged the company into a limited opera tional capacity at a time when market growth was exacerbating. In the year 2007, Petite Palate Companys products hit the Northeast and Midwest markets, selling in about 100 stores (Lawrence, Lyons & Wallington, 2012). The same year, the founders of the company prepared and presented Petite Palates business plan in a bid to mobilize investment funds and resources to the company from potential investors. The company hoped to face lifting an amount between two and a half and five